Three time a day I eat at McDoanalds and sometimes they have a game using a Monopoly board. They have one Park Place and one Boardwalk, but guess what, they didn't print a million cards that will make you win the Grand Prize. The same applies here, the key cards that win the Grand Prize are harder to get. This is a Live Beta-Test and I think Dan wanted the contest to last 6-8 weeks prior to starting a new contest. This way he can get the bugs out and make any necessary adjustments for future contests.