You can bet a lot of the Clubs members are playing the game.
It appears Jackpot is going to be inserting the aces a little at a time until sometime in December because they originally indicated the game was going to last that long.
Also, they should have made four aces the top prize as it's going to be a lot easier to fill the royals with one ace. Can you imagine one person actually being able to get all four aces?