You have a great point there. Only that the casinos do not see it that way.

Where else does someone pay a enity or company to advertise their place or product. Silver strikes will advertise over & over year after year. I have found strikes in some places i would have not thought them to be and years later.

Most all casinos think they know their business but when it comes to strikes. Most all (NOT ALL) are NOT actually as smart as they think. They spend BIG $$$$$$$ to get people into their casinos. While strikes will not do everything for the casinos. The strike machine would be a BIG help.

With their stock going down---maybe IGT will wish they still had the silver strike program. At least they would have the SILVER strikes to turn in to keep them afloat. LOL
Dan