Try reading and get the facts on some of these cases:

State Attorney-General Sues Shill Bidder

The Attorney General's lawsuit specifically accuses the firm of violating the state's Consumer Protection Act by failing to deliver merchandise, misrepresenting the level of customer service and technical support it would provide, failing to refund customer money, failing to respond to complaints, failing to accurately track orders, selling damaged equipment and, in January, falsely claiming the company had declared bankruptcy.

Then it says:

The lawsuit also alleges the company's principals posed as legitimate bidders and placed "shill bids"....

Somehow shill bidding seems to get all the headlines although that is not what will win the case.